Marketing Startup Zyper Raises $6.5 Million

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(New York, NY) Zyper is a peer-to-peer marketing software platform that enables brands to leverage their most loyal customers as a new marketing force. The platform uses technologies such as computer vision, natural language processing and predictive analytics to identify the top 1% of a brand’s most loyal fans, who create authentic brand-related content to share with their own communities, ultimately driving brand engagement, insights and revenues. 

CEO: Amber Atherton

Funding amount: $6.5 million

Series: A


  • Lead: Talis Capital
  • Other investors: Y Combinator, Forerunner Ventures

Funding plans: Open new headquarters in San Francisco, continue developing its predictive analytics engine and recommendation system algorithms, and building its engineering and sales teams.