Web Optimization Startup Optimizely Raises $50 Million

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(San Francisco, CA) Optimizely is the world’s leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience.

CEO: Jay Larson

Funding amount: $50 million

Series: D


  • Lead: Goldman Sachs Private Capital
  • Other investors: Accenture Ventures, Bridge Bank

Funding plans: forward growth of business