Upstart Podcorn Raises Funding for Podcast Sponsorships

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Podcorn, a soon to be launched platform for podcast sponsorship marketplace, is gearing up for its debut with new funding.

The startup announced it has raised $2.2 million in seed funding from Global Founders Capital, which lead the funding. Other investors include Bessemer Venture Partners, 500 Startups, and Alumni Ventures Group.

Podcorn will be a marketplace that will connect podcasts, particularly independent ones, with advertisers looking for sponsorships. The service will launch in October and the funding will go toward boosting its staff.

Podcorn co-founder Agnes Kozera told business network Cheddar in an interview that it wants to generate buzz for brands using the hottest new medium today, Podcasts.

“What we really want to do is provide a way for brands to be part of the conversation. So, not just programmatic ads that are dynamically inserted into content, but having brands be part of the podcast,” she said. “You can think of us as an automated matchmaker where podcasters are matched through machine learning to opportunities based on certain criteria.”

Kozera and co-founder David Kierzkowski also founded FameBit, an influencer marketing platform which they sold to Google three years ago.