Total Expert Masters Latest Funding Round

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Total Expert, a Minneapolis based fin-tech startup, announced it has secured new funding to grow its financial software platform.

The startup announced it has raised $52 million in Series C funding. Lead investor Georgian Partners lead this funding round, with participation from Rally Ventures and Emergence Capital Partners. It’s total funding to date is $86 million.

Total Expert has developed an enterprise-level platform called Marketing Operating System (MOS) that enables lending and financial service firms to create reliable customers by blending human relationships with digital simplicity. The startup reports it powers marketing and revenue growth for 10% of the $2 trillion per year domestic mortgage industry, and ensuring that banks and lenders keep track of how consumers expect to communicate, shop and manage their financial lives in the digital and social era.

Total Expert will use its new funding to grow its current team of 218 employees and start hiring more data scientists, designers and industry experts. They will also accelerate development of its APIs, machine learning and AI capabilities.