Customer Data Orchestration Business Tealium Gets New Funding

San Diego based matured startup Tealium has announced they have raised new funding to continue building their real-time customer data orchestration business.

The company has closed on a Series F funding round that netted $55 million. The funding was led by Silver Lake Waterman, which specializes in late-stage growth funding. Other investors include ABN AMRO Digital Impact Fund, Declaration Partners, Parkwood and existing investors. Tealium has received more than $160 million in total funding since its inception.

Tealium’s product, AudienceStream, is a customer data platform launched in 2013. It had been steadily growing in recent years, including a 300% jump in visitor profiles created. The platform is designed to provide clients with a singular view of their customers, serving as a secure central point of the full data supply chain’s management.

The product is designed to be an all in one solution for connecting customer data across all tech stacks and digital assets, from websites and mobile apps to call centers. This enables data mobility across the organization. Enterprises can integrate this data with any technology, retail channel or marketing platform to build better customer experiences, invest in analytics and machine learning, and act on timely decisions.

“Our customer data platform is the vendor-agnostic foundation that allows data to flow freely and securely across the organization-rendering it accessible and useful to every team and technology, and solving departmental or technological silos that limit opportunity for data  agility,” said Tealium’s CEO Jeff Lunsford, in a statement. “By democratizing the data collection and delivery process, we help organizations meet the changing needs of their business and customers and protect the integrity of their data.”

“As a long-time Tealium customer, we’ve seen the benefit of the technology first hand,” adds Chief Digital Officer at ABN AMRA, Frank Verkerk. “Tealium has helped us streamline and standardize our data flows, and has given us the tools we need to make better marketing and business decisions.”

Tealium reports the newly secured funding received from this latest round will be used to expand the company’s data integration ecosystem, accelerate new product development and further scale global go-to-market activates, while continuing its mission to expand data freedom across the enterprise while safeguarding privacy.

 

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