Spotify Acquires Podcast Studio Parcast

Spotify aims to beef up its already strong position in hosting and curating podcasts with its newest acquisition, Parcast.

It announced the purchase of the Los Angeles based startup today. Terms of the acquisition of the storytelling-driven podcast studio were not disclosed. Funding information was not available at press time.

Parcast launched 18 premium podcast series since its launch three years ago, including Unsolved Murders, Cults and Conspiracy, Serial Killers, and Mind’s Eye, a fiction series. This mostly crime, science fiction and history based content will now be coming to Spotify, along with twenty additional new projects this year.

“The addition of Parcast to our growing roster of podcast content will advance our goal of becoming the world’s leading audio platform,” said Spotify’s Chief Content Officer, Dawn Ostroff, in a statement “Crime and mystery podcasts are a top genre for our users and Parcast has had significant success creating hit series while building a loyal and growing fan base. We’re excited to welcome the Parcast team to Spotify and we look forward to supercharging their growth.”

“In three years, we have created a production house that has grown exponentially and hit a chord with mystery and true-crime fans, especially women, across all 50 states and around the world. We are proud to join the world’s most popular audio subscription streaming service and gain access to one of the largest audiences around the world,” adds Max Cutler, Founder and President of Parcast. “Alongside Spotify, our ability to scale, grow and amplify the unique and tailored brand of content we create is full of fantastic possibilities.”

Spotify plans to close this acquisition in the second quarter of 2019.

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