SimpliField, Retail Performance Platform, Lands $11 Million

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SimpliField founders Benjamin Zenou, Jonathan Attal and Georges Plancke. (Credit: PRNewswire/SimpliField)

SimpliField, a Paris based retail-performance platform provider, announced it received new funding that will enable its expansion into the U.S. market.

The $11 million Series A finding, led by Five Elms Capital, will help SimpliField boost hiring in sales, marketing and product development while it enters the American marketplace. It will be opening its new headquarters in Manhattan, NYC this February.

SimpliField helps brands and retailers like L’Oreal, Estee Lauder, Sony, LVMH and Sony reduce costs, boost sales and drive deeper, longer-lasting customer relationships. Their mobile-first platform combines one-stop-shop for real-time collaboration between store teams, field teams and company leadership with a powerful analytical tools, including customizable dashboards.

“Despite rumors to the contrary, retail is far from dead. Customers have simply evolved, and now┬ádelivering a consistently excellent customer experience across all your stores is an absolute criteria for success,” said Benjamin Zenou, CEO of SimpliField. “Industry leaders are getting the message that, in order to survive and thrive, they need to empower everyone – from the leaders at HQ to employees in stores and in the field – with the critical tools, guidance and insight they need to execute flawlessly.” The announcement of SimpliField’s funding and relocation was made at the 2020 NRF Conference.

In addition to the investment by Five Elms Capital, Cap Horn and Runa Capital participated in the funding round.

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