Seeded: Motivo Raises $2.2 Million for Mental Health Pro Licencing Platform

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Motivo CEO/Founder Rachel McCrickard (Credit: Motivo)

Motivo, a platform that facilitates tele-supervision for aspiring health therapists, announced it has completed its first funding round.

The Atlanta based startup raised $2.2 million in seed funding, led by Cox Enterprises, with participation from Techstars, ECMC, Great Oaks Venture Capital, SEI Ventures, Next Wave Impact Fund, Emmett Partners, and several angel investors.

Motivo is a graduate of Techstars Atlanta’s 2018 accelerator program.

Motivo connects recent graduates to a clinical supervisor to fulfill state licensure requirements as therapists, counselors, social workers or psychologists. Similar to doctor residences, mental health care pros are required to complete approximately two years of in-person consultation with a license therapist following graduate school, in a process called clinical supervision.

“Obtaining these hours is more difficult than one might think,” said CEO and founder, Rachel McCrickard, in a statement. “For a therapist, getting your degree is actually the easy part. It’s becoming licensed that is hard.”

Motivo helps mental healthcare professionals trim the time needed to earn their qualifications for a license using secure video conferencing, as opposed to face to face, sessions.

Motivo, founded in 2017, will use the funding to grow its team, acquire contracts with mental health agencies and clinics, and ink channel partnerships with therapist associations and universities. The company has currently identified 12 credential types in the healthcare industries that require supervised hours, representing a $6.5 billion market opportunity.


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