Financial tech startup Robinhood has made a major acquisition to boost its content offerings for its users.
It announced today it acquired financial media company MarketSnacks, which provides podcasts and a newsletter with information for investors. Robinhood is relaunching the content as Robinhood Snacks.
As part of the deal, the former founders of MarketSnacks, Jack Kramer and Nick Martell, will be joining Robinhood as managing editors of Robinhood Snacks.
“We’re excited to partner with Jack and Nick to bring financial news to our platform with the launch of Robinhood Snacks, and to work towards our mission to democratize the financial system,” said Josh Elman, VP of Product at Robinhood, in a statement. “Welcome to the team!”
Robinhood always had a financial news site, but the incorporation of MarketSnacks will boost its offerings. Users will get an analysis of trends and top stories about markets and how it affects the subscriber. The newsletter and daily podcast Snacks Daily, will be available for all users starting today.
“In 2012, we co-founded MarketSnacks outside our bank jobs to make financial news more accessible and enjoyable for our generation,” said Kramer and Martell, in a statement. “That aligns perfectly with Robinhood’s mission, and together we can inform millions of people every day. We’re honored to join forces with Robinhood and thankful for our incredible Snackers who helped us get there.”
This is Robinhoods’ first acquisition in its six year history.
Image source: Robinhood