Podcasting Startup Glow Tunes Up $2.3 Million Funding

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Glow, a startup that helps podcasters make money using their content, announced it raised new funding.

According to Fast Company, Glow has raised $2.3 million in seed funding from Greycroft which lead the funding in this round. Supporting investors in this round includes Norwest Venture Partners, WndrCo, PSL Ventures and Rise of the Rest Seed Fund. Hip Hop artist Nasir “Nas” Jones and Electronic Arts CTO Ken Moss are among the individual investors joining in the funding.

Glow lets podcasters monetize their products by allowing users to tap thier mobile devices to subscribe to the podcast using recurring monthly payments. Glow integrates with Google Pay and Apple Pay, and podcasters can provide free trials and other incentives to their customers.

“It’s about making monetization as easy as possible, so the podcaster can focus on the actual podcast instead of telling listeners they have to go to a separate website,” Glow CEO Amira Valliani told FC. She added she hopes make it easier for content creators to experiment with different ideas using the service.