March 30, 2020

mParticle – $45 Million


New York, NY ; 3/2/20

Amount Funded: $45 Million

Type: Series D

Lead Investor: Arrowroot Capital

Participating Investor(s): Bain Capital Ventures, Harmony Ventures, Social Capital, AKITUA, Expanding Capital, Zach Coelius, Daniel Scrivner

Company Description: “mParticle is the Customer Data Platform of choice for multi-channel consumer brands. Sophisticated marketers, developers, product managers, and data scientists at companies like Spotify, Paypal, NBCUniversal, Starbucks, and Airbnb use mParticle to integrate and orchestrate their entire marketing stack, enabling them to win in key moments of the customer journey. Founded in 2013, mParticle is headquartered in New York City with offices in San Francisco, Seattle, and London and manages more than 500 billion API calls monthly.”

What funding will be used for:

Increase audience addressablity, onboarding speed, privacy controls and governance


“Better customer experiences begin with better data and better integrations. The expectations that consumers have are constantly growing, and meeting the needs of the brands who deliver those experiences are constantly evolving. Today’s announcement is a significant milestone on our journey to deliver our broader vision, and we couldn’t be more thrilled to partner with the team from Arrowroot.”

-Michael Katz, co-founder, CEO, mParticle

“mParticle’s track record of working with some of the world’s largest brands in the world is unmatched in the Customer Data Platform industry. mParticle has long placed emphasis on combining great technology with great people, and we are excited to lead this current round of funding to support their continued growth.”

-Matthew Safaii, managing partner, Arrowroot Capital


  1. Matthew Safaii, managing partner, Arrowroot Capital, has been named to mParticle’s board of directors. 
  2. Among mParticle’s largest customers: NBCUniversal, Chick-Fil-A, AccuWeather, jetBlue, ShakeShack, SeatGeek and Turner Broadcasting 

Data provided by respective company (unless otherwise noted) and researched by StartupsOne for accuracy.



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