Mobile Wellness Startup Noom Raises $58 Million

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Noom, a wellness startup that helps users change behaviors using personalized content and human coaches, announced it received more funding to continue its goals.

The startup announced it raised $58 million in funding, led by Sequoia Capital, joined by Samsung Ventures, Aglae Ventures, and individual investors Jan Koum (founder, WhatsApp), Tony Xu (founder, DoorDash), Scooter Braun and Josh Kushner.

Users of Noom complete a questionnaire, download the app and are joined with a personal health coach and customized content that evolves based on their needs.  The personal aspect of this service allows it to understand individual motivations and obstacles to guide users to permanent behavior change.

“We were able to achieve so much with just 55 people in our New York City headquarters and our community of wonderful coaches,” said Saeju Jeong, CEO and co-founder of Noom, in a statement. “This influx of capital will help us hire more Noomers — passionate people who want to use their business and technical skills to make personalized coaching accessible to everyone in the world.”

Noom, founded in 2008, has raised more than $114 million in six funding rounds, according to Crunchbase.

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