Mobile Messaging Platform Attentive Raises $40 Million

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Customer Relationship Management firm Attentive has announced its raised new funding to expand its business.

The startup raised $40 million in Series B funding, led by Sequoia Capital, along with participation by incumbent investors High Alpha, NextView Ventures, Bain Capital Ventures, Eniac Ventures and NextView Ventures. IVP and High Alpha joined into the funding for the first time. The funding will be used to grow its operations and accelerated product innovation.

Attentive notes brands today cannot rely on communicating with consumers through email alone, thanks to cluttered feeds and an influx of content using email as a medium. Email performance, they note, has fallen 45% in the last 5 years.
“Mobile messaging offers brands the opportunity to engage consumers effectively and instantaneously, where and how they are most comfortable—via text messaging,” the company notes in its blog announcing the new financing. ” This is where the future of brand communications is headed. Rather than continuing to shout one-way messages at consumers, forward-thinking businesses will embrace personalized, real-time, mobile-first channels.”
Currently, over 400 retail brands, including CB2, Coach, Jack in the Box, Urban Outfitters, and Sephora, are using Attentive’s services.