MapAnything Acquired By Salesforce

MapAnything, which sells location based intelligence software, is going to be a part of the company its software is built on.

That company is Salesforce, which is the mega successful cloud-based software seller. They will now offer MapAnything’s map-based visualization, asset tracking and route optimization to drive efficiency which will help their customers field sales and service teams and deliver a better customer experience.

The startup raised $84 million so far in funding.

“Salesforce’s pending acquisition of MapAnything comes at a critical time for brands,” said John Stewart, CEO and co-founder of MapAnything, in a statement. “Customer Experience is rapidly overtaking price as the leading reason companies win in the market. Leading companies like MillerCoors, Michelin, Unilever, Synchrony Financial and Mohawk Industries have all seen how location-enabled field sales and service professionals can focus on the right activities against the right customers, improving their productivity, and allowing them to provide value in every interaction.”

MapAnything, launched in 2009, currently has more than 1,900 customers of various sizes. It’s also a company that knows Salesforce well, as in addition to being based on its platform, its also an Salesforce SI Partner and one of many startups Salesforce helps fund through its Salesforce Ventures funding arm.

MapAnything is based in Charlotte, NC.

Image credit: MapAnything, Salesforce

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