Armed with statistics that prove female owned startups are not being given a fair shake, a new collective, LLShe, was launched today to level the playing field for startups lead by women.
Social entrepreneur Dee Poku, Real Consulting brand strategy leader Serena Saitas, women’s new media company Refinery 29 and WPP owned Berlin Cameron announced the launch of LLShe at CES 2019. The group released a study of the issues facing women in the startup culture, commissioned by Berlin Cameron and Refinery 29.
Among some of the most interesting findings in the study, 77% of the women surveyed say they want to work for an ethnically diverse company, a majority see being part of a company that promotes social good on par with high salary potential, and women are twice as likely to crowdfund their startups.
LLShe plans to help expose businesses founded by women to the masses by promoting pop up centers in cities nationwide. In addition, Refinery 29 will launch a shopping portal featuring female lead startups. There will also be educational opportunities to grow future female entrepreneurs.
“Female-founded businesses are still not getting the support they need,” said Berlin Cameron president Jennifer DaSliva in a statement. She points out only 2.2 percent of dollars from venture capital firms went to female headed businesses in 2018, a number LLShe hopes to dramatically raise.
“LLShe was built to grow the women-driven economy and change the disconnect in the leadership level of the business and investment community. By driving sales and awareness to women-led businesses through branding and advertising support, LLShe will find creative ways to scale and make all women’s business our business,” said DaSliva.
Adds Ashley Miles, Chief Client Officer and Head of Advertising at Refinery29, “We’re excited to launch the LLShe platform in conjunction with this annual study that will celebrate female entrepreneurs, giving them a global platform to launch and scale their businesses both online and offline. Additionally, we will be continuously tracking women’s impact on evolving the startup culture into a more inclusive, purpose-driven experience.”