Insurance Tech Startup Hi Marley Raises $8.7 Million

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Hi Marley, an insurance technology startup based out of Boston, has announced it has completed an early stage venture capital financing round it hopes will help it modernize customer conversations about insurance.

The startup raised $8.7 million in a Series A funding round. The funding was lead by True Ventures, assisted by Underscore VC.

Using its intelligent conversational platform, the Hi Marley messaging solution works alongside insurance carriers to modernize customer conversations by connecting the entire insurance ecosystem. It streamlines communication around claims, underwriting and service interactions to improve the customer experience. This increases retention and lifetime value while cutting costs and cycle time. By uniting siloed entities that fall within a typical customer experience – carriers, agents and service providers – Hi Marley drives better outcomes for customers, insurers and their partners.

“We’re beyond thrilled to have True Ventures and Underscore join us as we fill the communication gap between insurers and their customers,” said Mike Greene, Hi Marley CEO, in a statement announcing the funding completion. “We’re far into the age of the customer, and the insurance industry wants in. We wanted to provide a solution that’s sole purpose is to delight the end customer by delivering what they expect. To create a seamless customer insurance experience, we are connecting all the various insurance players into a single conversation, happening in real time. We’re ecstatic to build this service for the world.”

“Hi Marley automates the claims process while still maintaining a very human element,” adds True Ventures Partner Puneet Agarwal, who is joining the Hi Marley board. “For all stakeholders in the insurance ecosystem, the platform enables a new level of customer happiness the industry has never before seen.”

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