Herow Announces $18.6 Million in Series B Funding

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Mobile engagement and user context startup Herow, announced it has closed on $18.6 million in Series B funding.

The startup, based in New York City and Paris, raised the funds from Siparex, Calao Finance and Xerys Fund. Herow states that it will use the funds to accelerate the deployment of the company’s new contexutal engagement software as a solution (SaaS) for mobile applications, expanding beyond existing markets in Europe and the U.S.

It also plans to launch a new office in San Francisco at the end of this year, and grow its overall presence in the North American market.

“In an increasingly saturated mobile app market with highly demanding consumers, offering personalized mobile experiences are of critical importance to app marketers and developers in order to stand out and build long-lasting relationships with their end users,” said Herow CEO and founder Laetitia Gazel Anthoine, in a statement. “We purpose built Herow to support the creation of more intelligent engagement campaigns and combat mobile saturation while protecting user privacy. This new funding round will help us bring these benefits to customers in new markets.”

Herow, founded in 2017, was previously known as Connecthings.

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