Fitplan Raises $4.5 To Strenghen Personal Training App

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Fitplan, a personal training app that connects members to renowned trainers for their workout plans and expert advice, is pumping up with new funding.

The startup raised $4.5 million, led by Corazon Capital, and several other investors including Bullpen Capital, Imaginary, Lerer Hippeau and Advancit Captial. Major League Baseball great Alex Rodriguez and fitness investor Mark Mastrov also joined this round as individual investors.

A-Rod isn’t just an investor in the app, he’s also a user himself as well as one of its many pro trainers.

“I’ve worked out with the best trainers in the world, and Fitplan has put together the best collection of trainers in one place that I’ve ever seen,” said Rodriguez, “I’m also really excited to invite all Fitplan members to work out with me, so I’m launching my own Fitplan on the platform applying the routines that I’ve used in my workouts over the last 25 years.”

“We built Fitplan to be the home for the world’s best trainers, athletes, and fitness personalities, so it was a perfect fit for Alex to join,” said Landon Hamilton, Fitplan co-founder and CEO, in a statement.  “Alex has also already been instrumental in helping us line up even more amazing athletes for Fitplan. We can’t wait to launch those athletes’ Fitplans in the coming months.”

Fitplan doesn’t just provide workout ideas, it’s a community of similarly focused users who share a passion for health and wellness. Members get access to the same training strategies and workout plans used by top trainers and fitness personalities. Among its roster of professional trainers are Rodriguez, Melissa Alcantara (Kim Kardashian’s personal trainer), fitness model Michelle Lewin and professional body builder Mike O’Hearn.

Fitplan was launched in 2016 by Cam Speck and Landon Hamilton.