Extend Raises $16.4 Million for Merchant Warranties

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Extend announced it raised new funding to make it easier for retailers to offer extended warranties to their customers.

The San Francisco based startup announced it has raised $16,4 million in funding from Great Point Ventures, which lead the funding in this round. Supporting investors in this round includes Pritzker Group Venture Capital, Shah Capital, Lightbank, Erik Torenberg, Jason Robins, Rick Smith, and  Michael Marks.

“The fundraising alone is not a marker of success, however, the $16.4M in funding is a significant validation of the market opportunity and puts Extend in a strong position to build a meaningful company built for the long haul,” said Woodrow H. Levin, CEO and founder of Extend, in a blog post.

Extend makes it easy for merchants to offer extended warranties to generate new revenue, increase purchase conversion, and dramatically improving customer experiences.

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