Data Startup Yellowbrick Data Completes $81 Million Round

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Yellowbrick Data has announced it has secured $81 million in Series C funding, which it hopes will help fortify its data warehouse within the enterprise analytics market.

This latest round was led by DFJ Growth, joined by several other investors including two new ones, IVP and BMW iVentures, along with new contributions from existing investors, Menlo Ventures, GV, Threshold Ventures, Third Point Ventures and Next47. This new venture brings Yellowbrick’s total financing to $173 million.

The Palo Alto, California based Yellowbrick launched a data warehouse for the analytic needs of the world’s largest enterprises. Since this service was launched in 2018, it has attracted some of the world’s largest businesses to take advantage of its services. It has opened other offices beyond its headquarters in Salt Lake City, Asia and Europe.

“We engineered a modern data warehouse to deliver breakthrough analytic capabilities,” said Yellowbrick Data CEO and co-founder Neil Carson, describing his company in a statement. “Our product provides enterprises with the fastest SQL analytics on the market, combining speed, flexibility, and security with predictable costs. This mix is driving growth for our company, and success for our expanding set of new and existing global customers.”

DFJ Growth partner Randy Glein said Yellowbrick’s upward momentum is why his company invested in the startup. “Yellowbrick is providing a new generation of ultra-high performance data warehouse capabilities for large enterprises,” he said. “The technology is a step function improvement on every dimension compared to legacy solutions, helping modern enterprises digest and interpret massive data workloads in a fraction of the time at a fraction of the cost.”

Yellowbrick’s customers include Overstock.com, Clarity Innovations, Teoco, and Symphony Retail.