Data Management Startup Incorta Raises $30 Million

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Incorta, which calls itself the industry’s first non-ETL (extract, transform and load) data warehouse, announced it just closed on new funding to fuel product innovation and enterprise customer expansion.

The $30 million in Series C funding is led by Sorenson Capital, joined by Kleiner Perkins, M12, Telstra Ventures, GV, and individual investor Ron Wohl. This San Mateo based startup has raised $75 million in funding since it launched.

Incorta, lets IT departments deliver new reports within minutes instead of weeks, and businesses can feed data curiosity by launching real-time conversations with their data, which lets IT departments make more accurate and timely decisions.

“As businesses race to become more data-driven and make real-time decisions across every aspect of their business, the volume and complexity of their data simply cannot be handled by the traditional ETL-based data warehouses,” said Osama Elkady, co-founder and CEO, Incorta, in a statement announcing the new funding. “This new funding, paired with explosive revenue and customer growth, provides a clear line of sight to grow the business and continue to drive innovation to meet growing customer demand.”

Incorta says it will use the funding to acquire top talent, invest in its Direct Data Mapping technology, and expand relationships with major public cloud providers to enable rapid deployment and reduce operations costs.