Customer Data Startup Heap Raises $55 Million

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San Francisco based Heap Inc. received new funding to boost its customer behavioral data business.

The startup raised $55 million in Series C financing led by NewView Capital. It is joined by new investors DTCP, Maverick Ventures, Triangle Peak Partners, Alliance Bernstein Private Credit Investors and Sharespost. Incumbent investors include NEA, Menlo Ventures, Pear VC and Initialized Capital.

Including this round, Heap has raised a total of more than $92 million in financing.

“We’re laser-focused on helping Product Managers get deeper insights on their users,” said Matin Movassate, co-founder and CEO of Heap in a statement. “This rapid growth is a strong signal that product managers and engineers are tired of wasting their time with the manual parts of analytics instrumentation. We’re excited to build more in 2019 to eliminate even more analytics friction for our customers.”

The new funding Heap received will help support international growth and expand the company’s product, engineering , and go-to-market teams. In addition to the new funding announcement, the company has added Ravi Viswanathan, founder and managing partner of NewView, to its board.

Heap automatically collects and manages customer behavioral data, which allows businesses to analyze customer experiences and create better products without the usual costs associated with analytics implementations. Companies currently using Heap’s technology include Harry’s, WeWork, Esurance, Microsoft and Twilio.

Video clip credit: Heap, Inc./You Tube