On-demand consumer insights platform Suzy, announced it has closed on $12 million in new funding.
Bertelsmann Digital Media Investments lead the Series C round, with participation from Triangle Peak Partners, Foundry Group, Tribeca Venture Partners and 35 Ventures (A VC owned by NBA’s Kevin Durant. )
“We are thrilled to be partnering with BDMI for this critical round of funding,” said Matt Britton, Chief Executive Officer of Suzy, in a statement. “The global reach of Bertelsmann, including their publishing, music, and television divisions, makes BDMI an ideal investor for Suzy as we look to extend reach and utility on a global scale.”
Suzy combines advanced research tools with its home grown consumer network to provide quality insights in minutes. The platform is already being used by more than 200 leading brands, including Kraft Heinz, Chipotle, Citibank, Johnson & Johnson, and Nestle, in its third year in existence.