Centrical Launches With New Funding Round

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Centrical has announced it has received new funding to boost its holistic employee engagement and performance management platform.

The startup, located in both New York and Tel Aviv, Isreal, closed $13 million in funding led by Aleph, its first investment round for Centrical, and Jerusalem Venture Partners. La Maison Compagnie d’investissment and 2B Angels also participated in this funding ground. Centrical has raised $34 million in funding so far.

Previously known as GamEffective, the startup will use the investment to boost growth, increase research and development activities, expand strategic alliances, customer base and its product roster. Microsoft, Novartis, Synchrony Financial and Unilever already use Centrical’s services.

“We became Centrical because, as a brand, it more accurately reflects our mission; to revolutionize the way companies get ready for the future of work, one which makes employees the center of their business success,” said the startup’s founder and CEO, Gal Rimon, in a statement. “Centrical is able to do that because, unlike single point solutions, our platform holistically combines advanced gamification with personalized microlearning and real-time employee performance management to provide better motivation which yields better learning for better performance, such as 10% sales growth or a 12% increase in customer satisfaction.”

“Centrical’s SaaS offering can improve the operations of almost any large company,” said Aaron Rosenson, Equal Partner at Aleph, who will be joining Centrical’s Board of Directors. By combining learning, feedback, and gamification with deep IT integrations, they have created a novel offering that is greater than the sum of its parts. They are growing rapidly across a variety of industries, with hundreds of thousands of employees on the platform. We are thrilled to partner with them.”

Thanks to this investment, Centrical can increase its team’s size and strength to better manage its growth. It will also work in AI and related areas to gain smarter and autonomous solutions so large enterprises can better handle complex, constantly changing business challenges.

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