Caper Lands $10 Million for Smart Shopping Carts

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Caper, based in Brooklyn, NY, raised $10 million to continue building intelligent shopping carts driven by deep learning.

The Series A funding, it’s first, came from leader Lux Capital. First Round Capital, Y Combinator, Sidekick Fund, Hardware Club, FundersClub and Red Apple Group joined the funding round.

Caper improves the customer’s brick and mortar shopping experience by using deep learning and computer vision to detect and identify items using special cameras mounted in the cart, as shoppers toss items in the cart. The cart has a mounted display that provides targeted data like recommended items, promotions, deals, item locations, prices and more. The startup says it costs less than 1% of Amazon Go’s infrastructure, and can be easily integrated into store operations.

Caper plans to get to work expanding its user base in the U.S. It has commercial contracts with some of the largest grocery chains in the North America and plans to place more than a thousand carts in action in the coming year.