Button Lands $30 Million in Funding

Want to share this story?

Button, which helps brands find new ways of discovering new customers, announced that it has raised $30 million in Series C funding.

This funding round was raised by Capital One Ventures, Redpoint Ventures, Norwest Venture Partners, DCM, and Icon Ventures, which led the round. Since 2014, the startup raised $64,250,000 in total funding in four rounds.

The New York Based Button counts such companies as WalMart, Hotels.com, Groupon and Uber as customers. The technology Button provides helps brands make revenue using customer actions, rather than advertising.

Button plans to accelerate its investment in product development, hire more staff and expand its footprint worldwide.