Brand Engagement Startup GumGum Lands $22 Million

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GumGum, which specializes in contextual advertising and targeting audiences without user data, announced it has closed on new funding.

The company has raised $22 million in Series D funding, provided my Morgan Stanley, New View Capital and Upfront Ventures. Morgan Stanley solely provided its last Series C funding round, at $26 million.

Since its 2008 launch, GumGum has been profecting contextual advertising and has invested heavily in image and natural language tech needed to accurately and safely target audiences without the use of user data. Data regulations and web browsers have begun limited advertisers’ use of cookies to track individual users for ad targeting, making GumGum’s services ideal for brands who need user data but not the regulatory headaches that can come with traditional data mining procedures.

Santa Monica, California based GumGum counts Target, McDonalds, Hulu, Ford Motor Company, and Verizon as some of its many corporate clients.

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