b8ta’s Retail Platform Nets $50 Million From Macy’s, Others

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San Francisco based retail startup b8ta announced it raised new funding.

The startup announced it has raised $50 million in Series C funding from Evolution Ventures, which settles in as a new investor in the startup. Also funding in this round is mass retailer Macy’s, Peak State Ventures, and Khosla Ventures.

b8ta’s core product is an experiential retail footprint which allows consumers to discover, try and buy innovative products in real life. Founded in 2015, the startup pioneered the Retail-as a-Service platform, where brands can access physical retail as easily as buying digital advertising.

b8ta is in expansion mode, with its retail footprint seen over 50 million product engagements and having launched more than 1,000 brands on its platform. b8ta will operate 25 flagship locations around the world, including its first international location opening in Dubai this December.



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