While Amazon spent more than a year auditioning cities nationwide for a second headquarters, Apple held a far quieter search for a corporate home outside of it’s just built Cuppertino, Cal. headquarters.
The world’s largest tech company announced today that it will locate its second headquarters in the north side of Austin, Texas, an area known as much for its growing tech startup base as its bohemian culture. Apple will spend $1 billion to build the 133 acre, 5,000 employee facility. It’s part of a major expansion of the company through the country.
“Apple is proud to bring new investment, jobs and opportunity to cities across the United States and to significantly deepen our quarter-century partnership with the city and people of Austin,” said Apple CEO Tim Cook, in a statement. “Talent, creativity and tomorrow’s breakthrough ideas aren’t limited by region or zip code, and, with this new expansion, we’re redoubling our commitment to cultivating the high-tech sector and workforce nationwide.”
That expansion means in addition to a second HQ, but new bases in Seattle, San Diego and Los Angeles. Expanded locations include Pittsburgh, NYC and Boulder, Colo., with more new and expanded locations on the way.
So why did Apple not follow Amazon’s lead and create a public second HQ sweepstakes?
“From our point of view, we didn’t want to create this contest, because I think what comes out of that is you wind up putting people through a ton of work to select one,” said Cook in a recent MSNBC interview. He added that cities that participate wind up big the big losers. New York and north Virginia wound up splitting the new Amazon second headquarters.
Apple recently just moved into its circular new main campus in Cuppertino, California.