Tech giant Apple has acquired yet another startup.
This time, its Laserlike, a machine learning startup based in Silicon Valley, California. The purchase is said to help strengthen Apple’s AI products, such as its personal assistant platform, Siri.
Laserlike was formed by three former Google engineers, Anand Shukla, Steven Baker, and Srinivasan Venkatachary. The company’s app, according to the website, is focused on searching for and getting the topics the user cares most about, with “timely, relevant” updates to this data. This app is no longer on Google and Apple’s app stores.
The startup received more than $24 million in funding since its inception, according to Crunchbase. The funds were provided by Redpoint and Sutter Hill Ventures.
Tech news website The Information originally reported this story. Apple confirmed the acquisition to the website with no further comment.
Apple has been buying machine learning and artificial intelligence startups recently to bolster the tech capabilities in its products, namely their iPhone and iPads.