$35 Million Raised by Lifestyle, e-Sports Startup 100 Thieves

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100 Thieves, a growing lifestyle brand and e-sports organization got fresh funding to continue its growth.

It has raised $35 million in Series B funding, with Artist Capital Management leading the round. Aglae Ventures and Groupe Arnault joined in the funding. As part of the funding agreement, Josh Dienstag of Artist Capital , is joining 100 Thieves board of directors. It has raised $60 in funding since its launch in November 2017.

The startup is owned by founder and CEO Mathew Haag along with superstar recording artist Drake, entrepreneur Scooter Braun and Cleveland Cavaliers owner and Quicken Loans chairman Dan Gilbert.

2019 was a big year for 100 Thieves, winning the two most recent Call of Duty major championships, competed in the 2018 League of Legends World Championships, and plans to send six qualifiers to the upcoming Fortnite World Cup.

“This past year has been a massive success for 100 Thieves, ” said Mattew Haag, founder and CEO of 100 Thieves, in a statement. “Our e-sports teams are wining championships, our apparel is selling out, and our podcasts have topped the charts. Artist Capital Management saw our vision and our progress and has stepped up to support us. We now have everything we need to be the biggest gaming & e-sports brand in the world.”

100 Thieves plans to continue to expand in competitive e-sports, apparel and new gaming content. The company also plans to develop a new Los Angeles based headquarters, which will also house its e-sports practice facilities, streaming stations, content production soundstage, apparel development workshop, and a storefront for its upcoming apparel launches.